YAP, a Dubai-headquartered fintech YAP – a new bank driving digital banking in the Middle East, Africa, and South Asia, has selected Euronet Pakistan as their technology partner to launch and operate as an EMI in the country.
YAP was founded in the UAE in 2018 and has since expanded to Saudi Arabia, Ghana, and Pakistan. YAP Pakistan is a subsidiary of YAP and will utilize Euronet’s hosted card management system, e-commerce platform, and payment scheme gateways for virtual and physical cards.
The deal will also benefit YAP Pakistan from Euronet’s global payments experience, innovative technology stack, robust risk management, and global information security benchmarks.
Euronet has been selected as the technology processor by Youth Action Project (YAP) for its efforts to become the leading digital platform in Pakistan. The collaboration will help foster innovation and growth in the local payments ecosystem and further accelerate the growth of digital payments, Euronet said.
Meheryab Niazi, Chief Executive Officer of YAP Pakistan, said, “We are thrilled to form this strategic partnership with Euronet. This collaboration has been a very seamless process and we are excited to revolutionize the digital banking sector with our new partners.”