YouTube content creators have had a long-standing feud with Google’s video-sharing platform over copyright claims. These claims occur when a YouTube video includes licensed music, resulting in a copyright strike from the owner of that music. Oftentimes, YouTube videos get copyright claimed even if a tiny portion includes licensed content.
YouTube has partnered with more than 50 labels, publishers, and distributors to bring “several hundred thousand” songs to Creator Music. Creators can either use licensed tracks directly or share 27.5% of the money with the artists. The new program is only in beta in the US and will roll out to more countries in 2023.
YouTube’s main motivation may have been to compete with TikTok, but it seems creators on the platform will be benefitting greatly from the growing competition.